Optimising Page Content for Yahoo

Optimising Page Content for Search Engines

The content of a website is essential in determining the position. They typically look for these factors when analysing a website for the most important keywords. This is extremely important for search engine optimisation.


Google gives significance to the words used on the headings on a website. This can be used by the programming language used to generate web pages (HTML) to make heading in the text get noticed. Good use of headings will help with search engine optimisation.

Key Word visibility

Search results give more weight to keywords found than the rest in the beginning of a section of text. If there is a paragraph of text it is wise to break this up into sections that are smaller and have an HTML heading for each section. Every time the search engine sees a heading, it’ll start the visibility criteria again.

Key Word proximity

Search engines also attach some importance to keywords are to each other.

Keyword density

Just how many times a keyword or phrase happens on the page in comparison with the overall number of words is defined as the keyword density. Google considers this when ranking a page for a specific word.

It pays to reduce on the amount of redundant words to improve the density of the chosen key words that we’re optimising for as seo Luton this helps with search engine optimisation when writing copy to get a webpage.


Search engines are only able to read text and cannot analyse images on a website. To allow search engines to “read” what an image is about it takes to truly have a description attached. This is called “Image alt tag” in web programming jargon and refers to the alternate text for the picture.


On many web pages there are portions of text that can be clicked in order to leap to other web pages. Google analyses the text used here and utilize the data to rank the site.

Outline: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the significance of using “alt tags” for pictures to input a text description: All of these are important for search engine optimisation and have a part to play in getting to the very best of the search results for the keywords that are very important to us.