Telephone Tracking allows you to monitor calls out of your site and understand exactly what advertising activity brought them whether it was from a different site, Google or your paid search effort.
So no longer will you need to guess how your caller has discovered you.
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that relate to their keywords, in order to comprehend which keywords provide call conversions. markting call tracking Without visibility of call conversions, it’s not really feasible to work out if your investment in the keywords on your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it allows you to realize your ROI for every one of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business.